Afrofiliate | About Us

About Afrofiliate

We connect trusted creators and publishers with Black-owned brands and major organisations to reach Black audiences authentically.

Our Mission FAQs

Equity Through Performance

We help Black-owned businesses scale, empower creators to monetise their influence, and enable major organisations to partner responsibly with Black communities.

$1.6T
additional revenue is possible if Black businesses operate at parity Source: McKinsey, “The untapped power of Black-owned businesses”

What We Do

We plan, build and manage performance partnerships so you can focus on product and service delivery.

  • Programme setup and tracking
  • Recruitment of Black and diverse creators
  • Performance monitoring and payouts
  • Reporting and optimisation
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Three Groups, One Connected Network

Below are the groups we work with and how they map to industry terms used on this site.

Black-Owned Brands

Ecommerce and service brands launching or growing affiliate and ambassador programmes.

Also called: Brands, Merchants, Advertisers

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Creators & Publishers

Influencers, bloggers, media sites and communities promoting products and earning commissions.

Also called: Affiliates, Publishers, Partners

Join Network

Major Organisations

Enterprises, agencies and institutions partnering with Black creators and communities at scale.

Also called: Partners, Advertisers

Partner With Us

Simple Path From Brief To Results

We tailor the approach to your role — brand, creator or organisation.

1

Brief & Alignment

Define goals, audiences and KPIs. We recommend a programme or campaign model.

2

Creator & Publisher Curation

We match you with trusted Black creators and media partners aligned to your message.

3

Launch & Performance

Track clicks, engagement and sales in real time with clear reporting and payouts.

Our Impact in Numbers

We exist to unlock economic growth for Black-owned businesses, creators and the organisations that support them

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Black-Owned Brands
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Content Creators
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Major Organisations
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Revenue Facilitated

Frequently Asked Questions

Got questions? We’ve got answers

Afrofiliate connects Black-owned businesses with publishers and creators to grow sales via affiliate marketing — risk-free and results driven.
We help you build a programme, match with affiliates, and manage campaigns from setup to payout with transparent tracking and reporting.
Black-owned businesses, content creators, influencers, bloggers and media houses. Also major organisations looking to reach Black audiences authentically.
It’s performance-based advertising where brands pay a commission to creators or publishers for the traffic or sales they generate through tracked links.