For Advertisers
Reach Black audiences through vetted creators and publishers with trackable outcomes.
Why advertisers choose Afrofiliate
Measurable performance, brand safety, and inclusive creators already trusted by their communities.
Audience precision
Activate creators who speak directly to Black consumers and allies.
Brand safety
Vetting, brief control, and UGC whitelisting standards.
Prove ROI
Attribution, lift studies, and clear incremental reporting.
64%
of consumers take action after seeing inclusive ads Think with Google
What’s included
Everything you need to brief, launch, and measure campaigns responsibly.
Core services
- Creator shortlists & contracting
- Brief development & approvals
- Attribution setup and QA
- Weekly reporting & insights
Recommended add-ons
- Paid amplification & UGC whitelisting
- Brand-lift and incrementality studies
- In-person activations and events
How it works
We scope the brief, match creators, launch content, and optimise to your KPIs.
1
Discovery & KPIs
2
Creator curation
3
Launch & moderation
4
Optimise & report
Where organisations succeed with Afrofiliate
From enterprise to public sector, we make DEI spend measurable.
“We finally had a framework to evidence ROI on inclusive marketing.”
Advertiser FAQs
Everything you need to know
We review content history, audience signals, and brand safety criteria before shortlisting.
Clicks, conversions, reach, engagement, and agreed brand-lift KPIs.
Yes. We align on usage rights, disclosures, and approvals.