CJ has been shortlisted for nine Performance Marketing Awards (PMAs) in 2022.
The UK-based awards celebrate excellence within performance marketing. Alongside key advertising partners Dell, Acorn TV, Routledge, McAfee, and Booking.com, CJ’s partnerships with CreatorIQ, AGM, and Blue Light Card have been commended in the shortlist.
CJ’s 2022 PMA Shortlist
The Performance Marketing Awards that CJ has been shortlisted for are:
- Publisher’s Choice of Network – CJ: Data in the Hands of Publishers
- Best Lead Generation Campaign – CJ, AGM, Acorn TV: Streaming Ahead in Lead Generation
- Best Team in Performance Marketing – The Innovation Department: CJ’s Business Operations & Excellence Team
- Global Excellence – CJ & Dell: Globally Connected, Locally Engaged
- Best Performance Marketing Technology – CJ’s Affiliate Customer Journey: Data in the Hands of Both Publishers & Advertisers
- Best Partnership – CJ & CreatorIQ: Two Industry Leaders, One Great Solution
- Best Programme Launch or Migration – CJ & Routledge: The Convergence of Traditional Publishing and Affiliate Marketing
- Best Managed Affiliate Programme (Enterprise Level) – CJ & McAfee: Delivering ROI with Strategic Expertise and a Bond of Trust
- Best Travel, Leisure, and Lifestyle Campaign – CJ & Blue Light Card for Booking.com: Driving Return while Rewarding Our Heroes
Innovation and Evolution in Performance Marketing
“CJ being shortlisted for nine Performance Marketing Awards is a result of our focus on innovation and evolution within the performance marketing industry,” shares Linda O’Connell, CJ’s SVP UK & Ireland. “We’ve seen an enormous shift in the market in recent years as more brands have realized the value of a network, increasing their reliance on the transparency and service levels networks can provide.
“Ultimately, transparency plays a critical part in trust, and trust leads to strong, profitable partnerships. To this end, all CJ advertisers and publishers now have access to Affiliate Customer Journey data on-demand. After all, when all partners understand where there’s opportunity to optimize their efforts, there’s increased potential to drive better outcomes for everyone.
“This advanced level of access to data, both for publishers and advertisers is truly unique to CJ, and it’s a big reason for the unparalleled growth our partners see on the CJ network.
“In addition, the incredible collaboration and alliance between the CJ teams and our partners—advertisers, publishers, agencies, industry partners, and many others—enables us to push the boundaries in terms of results and successful outcomes which these awards clearly illustrate.”